The 5 Must-Have Branding Photos

Let’s face it—your photos do a lot of heavy lifting when it comes to how people see your business. Long before someone books with you or buys from you, they’re forming opinions based on what they see online. Are your images telling the right story?

Here are the five types of photos every entrepreneur should have in their branding toolkit:

1. The Personality-Packed Headshot

Gone are the days of stiff, overly formal headshots. Today’s business owner needs profile photos that feel real. Think approachable, expressive, and full of personality. Your headshot is often your first introduction—so make sure it looks like you and feels aligned with your vibe. And pro tip: use a few different versions across your platforms!

2. Banner Shots

These are the scroll-stoppers—the wide, atmospheric shots that set the tone and mood for your brand. They’re perfect for website banners, social media headers, and ads. Think negative space, strong composition, and a vibe that screams you. These images should instantly make people say, “I know exactly what she’s about.”

3. “Sell the Feeling, Not the Product” Photos

These go beyond what you do and show how it feels to work with you. Maybe it’s the calm confidence you bring, the freedom your service offers, or the success your clients achieve. These images tap into aspiration and emotion—and they’re powerful. People don’t just want to know what you sell—they want to know what life looks like after they say yes.

4. “At Work” Images

These are the behind-the-scenes glimpses that make people feel like they already know you. Show your workspace, your tools, a peek into your process, or you working with real clients. You can even mix in a little lifestyle—like your favorite coffee shop or your daily routine—if that aligns with your brand. It’s all about creating connection and approachability.

5. Detail Shots

These are the close-ups that bring visual variety to your content. Think hands writing in a notebook, your laptop, the products you use, a quote from your favorite book—little things that tell a bigger story. These images are perfect for blog thumbnails, YouTube covers, Instagram carousels, or anywhere you want to grab attention fast.

So, how many of these do you have in your brand?

These five photo types don’t just make your website prettier—they build the “know, like, and trust” factor that turns followers into clients. They invite people into your world, help you stand out, and make your business unforgettable.

Need help getting these into your brand? Let’s chat—I’d love to bring your story to life through images that truly reflect you.