From Concept to Camera: How We Plan Your Brand Session

Ever feel like professional photos “just don’t capture you”? You’re not alone!

I recently worked with a woman who came in for a simple headshot after finding me on Google. She expected something quick and transactional, but by the end of our session, something clicked. She loved the experience so much that she came back to book my full branding session. This was no longer just a headshot - it became a visual story about who she is and the business she’s building.

That’s the difference a well-planned brand session can make. When we approach it with clarity and intention, we move beyond generic poses and into something that truly reflects you.

Not just the “looking professional” version - the real, memorable, radiant you.

Why Planning Matters (and Doesn’t Need to Be Overwhelming)

Let’s be honest - half the stress of a photoshoot isn’t about the photos. It’s the what do I wear, how should I pose, will I feel awkward spiral, especially for women who are running businesses, holding it all together, and still trying to show up beautifully and confidently online.

Most brand clients come to me thinking they need a few classic “smile at the camera” shots. But what actually moves the needle - what truly builds connection with your audience - are images that feel candid and rooted in your story.

It’s not just about what you look like. It’s about what your photos say.

Here’s how we get there together:

Your Branding Session, Step by Step

1. We Begin with the Why

Before we even pick up the camera, I ask you this: What do you want your images to say about you?

Are you approachable and warm? Polished and powerful? Creative and bold?

Your brand has its own tone and personality - and your images should reflect that. We talk through:

• Your website and how the photos will flow with it

• What you want to use on social media (and what you're tired of seeing)

• Colors, styles, and feelings that match your business vibe

• What stories your ideal clients are most drawn to

This all shapes the visual strategy behind your shoot. Not just “smile and pose,” but let’s build a gallery of images that work for you.

2. Outfits Are Important. But Your Story Comes First.

Sure, I’ll help you choose clothing that photographs beautifully (and yes, I’ll tell you when something’s not working). But even more important?

Your story.

Your session should feel like a natural extension of your brand. That’s why I encourage clients to think beyond just wardrobe:

• What tools do you use every day? Bring them.

• Where do you feel most in your element? Let’s shoot there.

• Do you have routines, rituals, or actions that feel very you? Let’s show them off.

You deserve images that look like you’re living your life, not just making poses.

3. We Keep It Calm, Curated, and Actually Fun

I don’t do chaotic sessions with ten outfit changes and no direction. You will never be left wondering what to do or how to stand. Before shoot day, everything is planned:

• Your outfits are selected and approved in advance

• The full shot list is designed around your goals

• Locations are chosen that reflect your brand’s aesthetic

• Prop or product plans are used that don’t feel forced

On shoot day, you just show up. I guide you through every pose, every expression, and every moment - all with a mix of structure and spontaneity so nothing feels stiff. You’ll hear me say “just breathe,” “yep, love that!”, and “oh, that’s so YOU!” probably 100 times. (And yes, you’ll leave feeling unexpectedly confident and maybe even a little giddy.)

4. We Create Images That Speak Directly to Your Clients

Not everything needs to be a full-body shot with a big smile. Some of the most compelling branding images are:

• You in conversation, not looking at the camera

• Close-ups of your hands working with tools or products

• Detail shots of your space or setup

• Emotional, story-driven poses that showcase confidence or calm

We want your audience to scroll and think, “She gets me.”

And with purposeful images, you can use your photos everywhere - from your about page to speaking engagements to everyday content creation.

Why It All Works

When we slow down and build your session around who you really are, the results are meaningful and magnetic. (And often, transformational.)

That client I mentioned earlier? After her full branding session, she told me it was the most seen and supported she’s ever felt in a professional setting. She said it wasn’t just great photography - it was clarity, care, and strategy rolled into one.

That’s exactly what I want for every woman I work with. For your images to feel like you. For you to feel proud, confident, and excited to show up in your business.

Ready to Tell Your Story?

If you're a woman over 40 who loves what she does, but feels a little scattered when it comes to showing up online - this is your invite to slow down and let the process work for you.

Let’s take the pressure off, tell your story beautifully, and create images that reflect the powerful woman behind the brand.

My San Antonio studio is open for branding sessions, and I would be honored to guide you through every detail.

Click here to book a consultation, or just reach out with your questions. I'm here to chat, plan, and bring your brand to life - one photo at a time.

—Leah